Hello — I’m Eugenio from Llum Digital

If you are starting a business, it is normal to think: “I need a logo”.” o “I need a website.”

But design and promotion come after structure.

Before we create anything, we need clarity: Who you serve, how they find you and what kind of business you want to build.

This page is just to prepare you before our call. You don't need perfect answers - just start thinking about it.

1 - The foundation of your business

• How would you describe your business in one sentence?
• What problem does your service solve?
• Why would anyone choose you over anyone else?
• Do you position yourself as premium, economical, fast, exclusive, local?

2 - Your customer

• Who benefits most from your service?
• Are they residents, tourists, professionals, families?
• Are you looking for price or quality?
• Where do you usually find businesses like yours?

3 - Website and booking system

• Do you want web from the start or later?
• Will you need to book appointments online?
• Will they have to pay online or just request a reservation?
• Will you have several services or employees with an agenda?
• Do you have examples of websites you like?

A website is not just design - it is a conversion system.

4 - Google and positioning

• Do you want to appear on Google Maps?
• Is it important to be found in local searches?
• Do your competitors already appear in your area?
• Do you prefer organic visibility or immediate ads?

5 - Branding and physical presence

• Do you already have a name or logo?
• What should your business feel like?
• Will you need flyers, letters, cards or posters?
• Does your premises need visual direction or façade design?
• Do you have visual references that you like?

The online and physical presence should feel coherent.

6 - Apps, systems and automations

Many new businesses waste time managing everything manually. We can assess simple tools to save hours each week.

Customer experience

• Online booking
• Automatic confirmations and reminders
• WhatsApp button
• Simple payments

Marketing

• Basic email and automations
• Customer tracking
• Automatic request for reviews
• Contact acquisition

AI and intelligent automation

• Automatic responses
• Help in creating content
• Assisted chat
• Simplified workflows

Not every business needs everything. The priority is simplicity and peace of mind.

7 - Content and video

• Will you need professional photos or video?
• Will social media be important?
• Would short videos help explain your service?
• Do you want to manage it yourself or have help?

People trust faster when they see.

8 - Your lifestyle

• Do you prefer many small customers or few premium customers?
• Rapid growth or stability?
• How many customers can you really handle?
• What would make you feel successful in 6 months?

The strategy must fit your life - not the other way around.

After the call

You will receive one of these options:

1. A clear plan that you can implement yourself
2. A structure we can build together
3. The recommendation to wait before investing

The aim of the call is clarity - not pressure.